Privacy Policy

Welcome to ParentGuide ("ParentGuide", "we", "our", or "us"). We respect your privacy and are committed to protecting your personal data in accordance with applicable data protection laws.

This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you use our website, platform, applications, and services (collectively, the "Platform").

By accessing or using our Platform, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree, please discontinue use of the Platform.

This Privacy Policy may be updated from time to time. Continued use of the Platform constitutes your acceptance of the updated version.

By interacting with us, submitting information, or using our services, you agree and consent to our collecting, using, disclosing, and processing your personal data in accordance with this Privacy Policy.

Where required under applicable laws, we may rely on additional legal bases for processing your personal data without your explicit consent, such as where necessary for service delivery, legal compliance, or legitimate business interests.

We may collect and process the following categories of information:

We may use your personal data for the following purposes:

• To provide, operate, and maintain the Platform
• To improve and personalize your experience
• To process user requests
• To analyse usage trends and improve features
• To ensure platform security and prevent fraud
• To send updates, announcements, or service-related messages
• To develop new features and services

We may process your personal data based on one or more of the following:

• Your consent
• Performance of a contract or service
• Compliance with legal obligations
• Legitimate business interests (such as improving our services and security)

We may display advertisements provided by third-party advertising networks (including Google AdSense). These third parties may use cookies or similar technologies to:

• Deliver personalized advertisements
• Measure ad performance
• Track user activities across websites

We do not control third-party tracking technologies and are not responsible for their privacy practices. You may opt out of personalized advertising through your browser settings or third-party ad settings.

We use analytics tools to understand how users interact with the Platform. This may include:

• Pages visited
• Features used
• Click behaviour
• Aggregate usage patterns

We use this information to improve performance, relevance, and user experience. Where possible, data is aggregated or anonymised.

We may share your personal data with:

• Service providers and vendors who assist in operating the Platform
• Analytics and advertising partners
• Cloud infrastructure providers
• Legal or regulatory authorities when required by law
• Business partners in connection with promotions

We ensure reasonable steps are taken to require third parties to protect your data.

Our Platform may contain links or integrations with third-party services. We are not responsible for:

• Third-party websites
• Third-party privacy practices
• Third-party content or services

We encourage you to review their privacy policies before providing any personal data.

We retain personal data only for as long as necessary to:

• Provide services
• Fulfil legal obligations
• Resolve disputes
• Enforce agreements
• Support business and operational needs

When data is no longer required, we will delete or anonymise it.

We implement reasonable technical and organisational measures to protect your personal data. However, no method of transmission over the internet or storage is completely secure. We cannot guarantee absolute security, and you use the Platform at your own risk.

Depending on your jurisdiction, you may have rights to:

• Access your personal data
• Correct inaccurate data
• Request deletion of your data
• Withdraw consent (where applicable)
• Restrict or object to processing
• Request data portability

You may exercise these rights by contacting us. We will respond in accordance with applicable laws.

Our Platform is intended for use by parents, guardians, and general users. We do not knowingly collect personal data from children without appropriate parental or guardian consent.

If you believe a child has provided personal data without consent, please contact us so we can take appropriate action.

As we develop new features, we may collect additional types of data, including:

• User accounts
• Saved preferences
• Personalised recommendations
• Content interaction history

This Privacy Policy will be updated accordingly when these features are introduced.

Your personal data may be stored or processed on servers located outside your country of residence. By using the Platform, you consent to such cross-border data transfers where applicable.

We may update this Privacy Policy from time to time. Any updates will be posted on this page with a revised "Last Updated" date. Where required, we may also notify you through the Platform or other communication channels.